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Photo by Marcus Winkler

EFFECTIVE ALTRUISM

While we believe every individual life matters, we want donations to help as many lives as possible.  To do this we use an ideology called effective altruism.  Learn more....

Photo by Artem Beliakin

CHALLENGE CONVENTIONS

Conventions  not only normalise cruelty to animals but also blind us from challenging them.   To help previously neglected welfare sectors we feel this is an important value.  Learn more....

TRANSPARANCY

 Constructive criticism is vital for  learning, improving and adapting to an ever changing world but without transparency this is impossible. Learn more....

The Values that Drive Our Goals